Tasked to design the visual identity for Aimsir’s distillery and restaurant (The Emerald Room), I had a fabulous time digging into inspiration from the Art Deco era, a time rich with bold elegance. This multi-year project included designing a distinctive logo, packaging, menus and a wide range of collateral that reflected the brand’s refined aesthetic. I designed custom labels for ten unique liquors, adapted to multiple bottle sizes. Each spirit presents its own unique flavor profiles and stories, which inspired it’s own unique design, but with consistent elements that gave the brand a cohesiveness. The result is a sophisticated brand experience, from the first impression to the final pour.