Nike Global Digital Brand are the people who engage with and serve Nike's customers through social channels, apps and nike.com. They came to HUB looking for a brand that is clean, modern, fresh and fun, and an on boarding (training) manual to use as a training kit for new hires.
I designed the new logo, and worked with my team to develop a visual center. Then we designed a manual that is both fun and informative, pulling in visual cues like simple icons and interesting typography, to make all 44 pages enjoyable to read.
I loved working with Nike on this project because we took something that should be boring and mundane and generally a sleep aid, and turned it into something that is both unique and attractive. I love working with clients that value beautiful things!
Role: Graphic Design
Agency: HUB Collective