Mole is a food truck owned by my good friends Luis and Sara Ochoa. Luise is an amazing chef, and his mole is one of the most delicious things I've ever eaten, so I was honored when they asked me to help them with their branding.
We started by workshopping the name and tagline. Although we came up with some really fantastic and clever ideas (I'd share some, but they're being saved for a future brick-and-mortar...), nothing conveyed what the Ochoas were doing with as accurately as "Mole".
Next, I created a logo and identity system for them. Moles have been around for several hundred centuries, and we wanted the look and feel to convey that rich history, while also letting customers know about the fresh, high quality ingredients being used to make them.
I loved working with Mole because after trying Luis' mole, I knew that the rest of Portland needed to know how yummy it was too. It was a great challenge to help them convey the quality of the ingredients they use, as well as the beautiful execution of their dishes.