HUB was moving to a bigger office space and wanted to let their clients know in an impactful way. The piece was inspired by the incredibly feminine atmosphere at HUB. So, why not just take it all the way? Channeling our inner spinster, we designed this embroidery kit with some fun and clever cards that could be embroidered (or not!) by the recipient. Hang them on the wall or adorn your desk, and make your grandmother proud.
I loved working on this project because it allowed me to think outside the box and take my creativity to a place I don't normally get to go.
Role: Concepting, Graphic Design and Calligraphy
Agency: HUB Collective